This means less traffic, leads, customers.and dollars. If you aren't bidding on or using the right keywords, you're not serving the right content to the right audience at the right stage in the buyer journey. Keyword research is at the core of any SEO, PPC or content marketing campaign. If you could only use 3 tools for keyword research, which 3 would you choose? I asked 139 search marketing experts a simple question: Think you need dozens of tools for keyword research? Think again.
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